Cube Holdings Ltd. has earned a reputation for solid construction and residential developments in high-traffic areas across Dhaka. With active projects in Uttara, Bashundhara, and Banani, the company is known for combining structural reliability with premium locations.
Despite its growing portfolio of impressive projects, Cube Holdings was facing low client engagement online. Due to their inactive social media presences, there was minimal awareness of their projects. To bring their work in front of the right audience, Red Sparrow Digital led a content-driven strategy, focusing on targeting the right audience with creative and informative content.
Over the course of six months, our team reshaped how the brand appeared and performed online. The goal was straightforward: to reach Cube Holdings’ target audience and generate genuine interest from qualified leads. The outcome was a noticeable rise in inquiries and meaningful engagement from the people Cube wanted to connect with.
Objectives
- Refresh Cube Holdings’ digital identity with brand-consistent visuals and messaging.
- Reach target audiences for ongoing projects in Uttara, Bashundhara, and Banani.
- Generate new leads through Facebook campaigns.
- Build credibility and familiarity with the brand through consistent content.
- Organize and promote a handover ceremony.
Results
- Significant increase in client inquiries from the targeted audience.
- Higher engagement rate across project-specific Facebook ads.
- Stronger recognition of the Cube Holdings brand among online audiences.
- Visual content that aligned with the brand’s real estate focus and values.
- Increased website traffic.
A Closer Look at Our Strategy
When the client first approached us, their website had zero organic traffic, and their social media presence lacked appealing content and engagement. To address this, we crafted a marketing strategy that combined SEO, eye-catching designs, and social media content to boost brand visibility, attract customers, and establish a positive reputation. To build credibility further, we also managed a handover ceremony to reinforce Cube Holdings’ presence in the market.
Branding Approach
Cube Holdings needed a more defined visual identity that reflected its work and values. We refined its look without changing the core elements. We achieved this by clarifying the visuals, improving presentation standards, and aligning content with what its ideal customers value most in a real estate brand. We created a complete brand guideline to streamline all the designs and make them look consistent and professional. The font, color, and other design elements were clearly outlined in the guidelines so everyone shared the same vision for the creative output.
Social Media Content
We created content that showcased their projects in a way that would quickly capture a potential buyer’s interest. Our plan included graphic design, motion graphics, and editing of project videos, as well as still photography. These assets reflected the scale and professionalism of Cube’s real estate developments. Every piece of content followed the brand’s guidelines to maintain consistency and trust. Our video content captured the project milestones and gave the audience a glimpse of what they could expect when investing in property or looking for a home.
Lead Generation Campaign
We ran a targeted campaign designed to reach home seekers and investors in Dhaka’s growing property market. Through location-based segmentation and interest filters, we optimized the ads to reach those most likely to convert. Each campaign was designed with project updates, clear messaging, and strategic calls to action. Based on the posts’ performance data, we adjusted formats, captions, and designs to improve engagement over time. As a result, there was a surge in inquiries through WhatsApp and Messenger about the properties. There was also an increase in website traffic.
Event Management
Cube Holdings’ Kuntol Project in Bashundhara R/A is a modern architectural residential project designed by architect Mr. Wahid Asif. We assisted in organizing a grand project handover ceremony, which also celebrated the milestone project and Cube’s commitment to excellence.
Our photography and video production team covered this event from beginning to end, and our graphic design team provided video editing support. This video showcased valuable members of the Cube’s team and reflected the company’s unwavering dedication, tireless effort, and collaborative spirit. After posting the video on various social media platforms, we garnered thousands of views and saw an increase in overall engagement with the target audience.
Conclusion
Cube Holdings Ltd. needed more than just good design for their social media content. It needed clarity, communication, and consistency. Through branding, creative visuals, and a data-informed ad strategy, Red Sparrow Digital helped the company connect with its audience, significantly increase leads, and drive traffic to its website.
For real estate brands looking to improve online engagement and reach the right buyers, our digital marketing strategies offer a clear path forward.
