Manama Developments Ltd. was founded in 2004 by Manama Group. Over the last 20 years, it has established a strong reputation in Bangladesh’s real estate sector. The company, with a clear focus on quality and structural integrity, has earned recognition for its thoughtfully designed residential and commercial properties.
Even though the brand had a longstanding presence in the market, Manama Developments aimed to increase its visibility further online. The company wanted to attract more traffic to its website and convert digital engagement into customer inquiries and quality leads. That’s when Red Sparrow Digital came in for a focused, content-led push.
We combined graphic design, motion video production, and a carefully planned Facebook ad campaign to meet the expectations of our client. Our goal was to support Manama Developments in reaching a broader audience while maintaining the brand’s commitment to elegance and reliability.
Objectives
- Build awareness of Manama Developments through visually appealing content.
- Generate engagement and queries through a targeted Facebook campaign.
- Maintain brand consistency across static and motion content.
- Promote their project in Bashundhara.
Results
- Significant increase in engagement and page followers on Facebook.
- Higher volume of direct inquiries from prospective buyers and renters.
- Improved website traffic through ad-driven link clicks.
- Strengthened brand reputation through consistent visual content.
A Closer Look at Our Strategy
When the client first approached us, Manama’s website drew no organic traffic, and their social media content lacked visual appeal and engagement. To address this, we developed a plan focused on discoverability, credibility, and conversion. The strategy combined the company’s philosophy with strong visual design to create purpose-driven social content.
Design & Video Production
We began with static and motion content designed to reflect Manama’s design values, which are refined, elegant, and structurally solid. Our team of photographers and videographers went to the site to assess projects and find the angles and areas that would best highlight the projects. After the photoshoot, our team edited the photos and created content following the format of the platform on which they were published. The content showcased important projects and architectural features that prospective clients look for in their future homes and offices. Our motion graphics added depth to storytelling and offered dynamic perspectives on buildings, amenities, and community spaces.
Lead Generation Campaign
The campaign strategy centered on targeting users with known interests in real estate, homeownership, and commercial property investment. We conducted a thorough research to identify the company’s ideal audience and then segmented the audience by location, age group, and behavior. This helped narrow in on those leads that were most likely to engage and convert.
A dedicated two-month campaign was also launched for Manama’s Bashundhara project. The focus was on showcasing its location advantages and lifestyle features through custom creatives and video snippets. The campaign generated an increase in inquiries specific to the Bashundhara development. It is one of the highest-performing campaigns during the collaboration period.
Ads featured a mix of motion content and high-quality static visuals, each paired with clear calls to action directing users to Manama’s website. Throughout the campaign, we created several posts, fine-tuning their performance through A/B testing and adjusting designs and copy based on customer interaction.
Visual Identity & Engagement
We designed every post and video to create a sense of trust among the audience and professionalism surrounding the brand. We avoided generic design approaches and opted for a personalized, refined aesthetic that reflected the precision and care that define Manama’s construction philosophy. Each design followed the color palette and other typography guidelines of the brand. This consistency helped build recognition and made the brand more memorable to potential customers.
Conclusion
Manama Developments Ltd. aimed to strengthen its online presence with high-quality professional content to showcase its product and engage with potential clients. Our role was to convert the credibility that the company already had into a stronger digital footprint. Through targeted social media content, design, and advertising, we helped the brand increase engagement, draw traffic to its website, and generate more customer interest.
At Red Sparrow Digital, we support established businesses like Manama Developments in reaching new audiences and adapting to the ever-evolving demands of the digital world.
