Ray White Ltd. entered the market with a vision to redefine modern living by creating communities that blend style, sustainability, and quality. As a new company in the luxury real estate space, Ray White needed a complete branding foundation. And this foundation had to be strong enough to support long-term growth for the brand and also position it competitively from day one.
Although they had limited public presence, their ambition was clear. Red Sparrow Digital stepped in to shape everything from brand identity to client acquisition. We built an online presence with visuals and campaigns that reflected the company’s core values, vision, and goals.
Objectives
- Develop a complete brand identity for a new real estate company.
- Design premium marketing designs that resonate with the target audience.
- Attract clients through Facebook campaigns and Google Ads.
- Establish consistency across all touchpoints of the brand.
Results
- A distinctive visual identity that stands out in the real estate sector.
- Strong client engagement with Facebook and Google campaigns.
- Increased interest and queries from the target audience regarding their projects in Bashundara R/A and Jolshiri Abashon.
- A branded presence that reflects the quality and ambition of the company.
A Closer Look at Our Strategy
When the client first approached us, their digital presence was nearly nonexistent, with no organic website traffic, low engagement on social media, and a brand identity that lacked consistency. After researching the company's background, we came up with a strategy that combined branding, targeted content, and lead generation campaigns.
Brand Development
Ray White Ltd. had minimal preexisting assets, so we built the brand from scratch. This included creating brand guidelines that outlined the typography, colors, elements, and language that would resonate with high-end property buyers. The look was built to be clean, modern, and distinctive. All the content we created strictly followed the same guidelines, so the output would be consistent and professional.
Creative Content
We delivered motion graphics, reels, flyers, brochures, a magazine, and promotional visuals. Each piece was designed to reflect the company’s core message and describe the refined living experiences buyers and renters can enjoy if they choose Ray White. These digital and print assets met the company's digital and physical needs and helped establish early recognition among the audience.
Targeted Ad Campaigns
To find and connect with potential clients, we ran Facebook and Google ad campaigns that focused on awareness and lead generation. The ads enabled customers to directly message and inquire about the projects, initiating conversations that ultimately led to sales.
The campaign mainly focused on their projects in the Jolshiri Abashon, such as “Serenity,” “Mulk Manor,” “Ray White Ocean,” “Ray Square,” and Bashundhara Residential Area, such as “Ray White Panacea” and “Lake Garden.” Each piece of content and ad was created specifically to meet the preferences and behaviors of luxury home buyers, with visuals and messaging designed to stand out from the sea of ads an internet user is typically exposed to.
We highlighted the various features of the projects, such as a dedicated green zone on each floor, an elegant reception and lounge area, a mezzanine floor, a fitness centre/gym, a rooftop deck and BBQ zone, a rooftop kids’ pool, an electric car charging solution, modern security systems, and more. The response to these ads was incredibly positive, as the audience wanted more details on the projects, generating quality leads.
Conclusion
Ray White Ltd. needed presence, precision, and a clear narrative that matched their ambition, and that’s exactly what we delivered. Through strategic design and targeted advertising, Red Sparrow Digital built a foundation that attracted attention from the target audience and positioned the company to compete at a higher level from the very beginning.
Ray White’s success showcases the impact of a well-executed marketing strategy in the luxury real estate sector. Thanks to our digital content marketing and print marketing support, the company is now a well-known name in Bangladesh.
The Red Sparrow Digital team remains committed to helping real estate companies expand their reach, connect with the right audience, and establish a lasting impact.
