The beauty and aesthetic industry in Bangladesh is rapidly evolving. However, with this growth comes unique marketing challenges. Navigating these challenges requires an understanding of local consumer behavior, adapting to the digital landscape, and effectively managing brand perception.
At Red Sparrow Digital, we go above and beyond to come up with strategies that best suit our clients. This collection of case studies accurately showcases how our tailored digital marketing strategies have enabled our clients to grow their businesses.
Explore the case studies below to learn more about the dynamic solutions we’ve implemented and the measurable outcomes we’ve achieved for our clients.
Surecell Dermatology & Aesthetic Center
Surecell Dermatology & Aesthetic operates under Surecell Medical Bangladesh. Started in 2016 and certified by the Central Melbourne Institute in Australia, Surecell is a pioneer in Platelet-Rich Plasma (PRP) and stem cell treatments in Bangladesh. The company offers services including dermatology, orthopedics, sports injury management, physiotherapy, acupuncture, nutrition, and more. Despite the robust services, Surecell faced challenges in establishing a recognizable brand name in the digital space.
The primary objective was to increase patient engagement and overall revenue. To achieve this, we developed a more user-friendly website from scratch to serve as a central hub for patient interaction. We produced engaging video content, including patient testimonials and detailed service demonstrations, to enhance online engagement. We managed their social media accounts to boost visibility and interaction with potential patients. We ran Facebook advertising campaigns, integrating Messenger and call features to facilitate immediate patient inquiries.
Our strategy led to significant successful results despite the challenges faced during the COVID-19 pandemic. We achieved an almost 400% increase in overall business growth and a 300% rise in monthly revenue. We accomplished these results using only half of the previous budget allocated to offline marketing, which demonstrated the cost-effectiveness of our digital approaches. Furthermore, Surecell expanded to introduce new departments, such as physiotherapy and regenerative medicine, to meet evolving patient needs.
Our partnership with Surecell Dermatology & Aesthetic has showcased the transformative power of targeted digital marketing in the aesthetic industry, making sure they successfully navigate challenging times while maintaining sustainability in this thriving market.
La Mano Derma & Laser Medical
La Mano offers world-class cosmetic treatments. The center applies cutting-edge technologies to provide a broad spectrum of aesthetic services, such as Botox, fillers, body shaping, permanent hair reduction, acne treatments, anti-aging solutions, and more.
La Mano had been experiencing low content engagement when they first approached us. They needed to generate leads from their social media platforms and build customer trust in their center. To achieve this, we crafted a digital marketing strategy, focusing on strengthening their online presence. We encouraged actual customers to share reviews and video messages on La Mano’s official Facebook page, providing authentic insights into their experiences. The client testimonials gave a human touch to the brand and validated the quality of care and results.
We designed motion videos to explain various treatments in an accessible format, helping demystify medical aesthetic procedures for the general public. We continued to post educational infographics and static images to keep the audience engaged and informed, ensuring La Mano stayed relevant and top-of-mind.
The results were outstanding. La Mano saw its business growth double. Their operations expanded. The business experienced a significant increase in their potential customer base. The educational content and real customer testimonials increased reach and engagement on their social media platforms, creating a community of informed and satisfied clients. And coupled with our training on how to interact with customers, our approach built trust in the brand name.
Ayna Derma Venereal Clinic by Dr. Mehran and Dr. Parisa
Ayna Derma Venereal Clinic, led by Dr. Mehran Hossen and Dr. Fahria Jessy Parisha, specializes in dermatological and venereological services, including treatments for acne, melasma, alopecia, and various sexual health conditions. The clinic had not invested in a solid digital marketing strategy before and recognized it was high time to establish a stronger brand name in the market.
We crafted a digital marketing strategy that heavily focused on storytelling. This approach aimed to develop a strong personal brand identity for Dr. Mehran and Dr. Parisha. We produced a video series that detailed the clinic’s services, patient care philosophy, and treatment success stories. We launched the video content across various digital platforms, focusing on educating viewers about specific treatments. Our graphics team produced engaging motion videos of the clinic's services for a social media campaign featuring posts, interactive sessions, and patient testimonials.
The clinic experienced a remarkable increase in inquiries, with more potential patients reaching out for treatments. Dr. Mehran and Dr. Parisha became very popular overnight, receiving calls from all over Bangladesh for consultations. The business experienced almost 400% growth. The motion videos and personalized content boosted social media engagement, quickly gaining attention. The strategic focus on personal branding and professional expertise enhanced the visibility and credibility of both doctors, leading to increased patient trust and interest.
Dr Batra's
With over 1.5 million happy patients, more than 200 clinics, and over 300 doctors globally, Dr. Batra's has established a significant footprint in the homeopathic healthcare sector. The renowned Indian homeopathy company needed to enhance its online presence and expand its business in Bangladesh. The strategies we implemented led to tremendous success.
We developed and implemented a 360° digital marketing strategy with targeted social media marketing to boost visibility and engagement. The content we developed highlighted patient success stories, enhancing the clinic's credibility. We launched digital campaigns that included informative content to connect with potential patients. We utilized Facebook, Google Ads, and YouTube ads to establish Dr. Batra's as a trusted name in the aesthetic industry in Bangladesh.
The outcomes were impressive! The business experienced rapid growth and a 150% increase in revenue from social media, achieved through effective targeting and engagement strategies. The campaigns successfully generated healthy, high-quality leads, ensuring a steady influx of potential patients. This combination of increased visibility, strong engagement, and qualified lead generation played a crucial role in driving sustainable growth and establishing the brand as a trusted name in the healthcare industry in Bangladesh.
Sylvia’s Aesthetic Laser Center
Sylvia’s Aesthetic Laser Center offers a variety of face, hair, and body treatments. The clinic recognized the need to enhance their digital presence to more effectively reach potential clients and showcase their services.
Our targeted social media strategies and advertising campaigns significantly increased the center's visibility online. The improved digital presence led to a surge in customer inquiries. The strategic content and campaigns helped build stronger relationships with the audience, establishing the center as a trusted name in the beauty industry in Bangladesh.
Furthermore, we conduct regular Facebook campaigns and generate leads for this client. Our most recent work involved promoting their training services, where they train professionals on laser treatment in batches. We also produce their regular social media content.
Glowmaxx Laser & Aesthetic Clinic
Previously known as Women’s Club Makeover Salon and Laser, Glowmaxx Laser & Aesthetic Clinic approached us to modernize its brand and strengthen its digital footprint to attract more clients and increase revenue. The main goals were to rebrand the clinic, enhance online presence, and significantly grow the business.
We undertook a comprehensive rebranding initiative to better reflect the clinic's modern and professional image. We implemented strategic social media management to enhance engagement and reach on platforms like Facebook and Instagram. We ran a highly targeted Facebook ads campaign that significantly boosted sales. We produced high-quality videos and graphics to effectively showcase the range of treatments offered.
Our strategic approach helped increase Glowmaxx’s revenue by 200% within a few months, solidifying their identity in the market. The new branding and digital marketing strategies attracted new clients and increased market visibility. The rebranding was smoothly managed, with consistent messaging across all platforms. Regular updates and interactions on social media helped build a loyal online community, leading to increased customer satisfaction and online engagement. The incredible success of these strategies supported the opening of a new branch in Uttara, Dhaka, as part of the clinic’s expansion plans.
Go & Glow
Go & Glow is a specialized skincare and beauty clinic that offers a wide range of treatments including HydraFacials, fillers, Botox, and laser procedures. Facing a change in ownership, the clinic aimed to rebrand and expand its client base within the competitive skincare market in Bangladesh.
Our comprehensive analysis revealed that the clinic's initial audience was overly broad. To refine this, we implemented strategies to secure healthy leads and encourage repeat customers. We managed Go & Glow’s Facebook account with a focus on highlighting their specialized services and expertise through informative and attractive content. With a substantial budget allocated for Facebook ads, we launched monthly social media campaigns and targeted advertisements that significantly increased customer engagement.
Our efforts in client management training and consistent promotion of Go & Glow's services not only attracted more clients but also retained them, cementing the clinic's online reputation. Through these targeted strategies, we successfully rebranded Go & Glow.
Wrapping Up
Our experience with clients in the beauty and aesthetic industries has helped us overcome challenges and develop creative solutions, enriching our expertise in the field. This hands-on experience has deepened our understanding of the market and has made us better at what we do.
Red Sparrow Digital remains dedicated to pushing the boundaries of what digital marketing can achieve in the beauty and aesthetic sector, ensuring our clients exceed their goals through innovation and expertise.
