The education consulting industry is an industry of dreams. It is a community that works directly with young, bright minds preparing for a future that’s often impossible to navigate without expert guidance. This is where consultancy firms step in, ready to make a difference.
At Red Sparrow Digital, we realize that these dreams cannot be realized without effective marketing. Students as well as their parents, who are often the decision-makers and financial backers, need to be reached through targeted and impactful strategies to ensure successful outcomes for both sides.
Explore the following case studies to get a glimpse into the clients we worked with, the challenges we faced, and the strategies we implemented to achieve success.
Unique Dream Consultant (UDC)
Unique Dream Consultant is a professional education consultancy firm in Bangladesh that specializes in helping students secure admissions to their desired universities abroad. When the firm approached us, it faced the great challenge of having no digital presence. Their primary goal was to establish a reputable name in the competitive educational consultancy industry in Bangladesh and connect with prospective students regularly.
To address the client’s needs, we implemented a straightforward and consistent strategy focused primarily on social media engagement. Without a website, we prioritized developing monthly content calendars to ensure regular interaction with the audience. Our content aimed to answer common queries from prospective students, including detailed information about studying abroad. By showcasing the success stories of past students through customer review videos, we built trust and credibility. Additionally, we provided designs for offline branding materials such as flyers and brochures, which complemented our online efforts. Informative and engaging Facebook ads, coupled with above-the-line (ATL) activities, ensured the brand reached its target audience effectively.
The results of these efforts were remarkable. Unique Dream Consultant experienced a significant increase in lead generation, with a conversion rate soaring to 93%. Our targeted content and campaigns ensured healthy and high-quality leads. These strategies helped establish a recognizable and trusted online presence for the brand. Today, Unique Dream Consultant is one of the leading education consultancy firms in Bangladesh, thanks to its consistent messaging and effective branding across platforms.
Axiom Education
Axiom Education, a leading consultancy firm, connects Bangladeshi students to universities in countries like Australia, the UK, the USA, Japan, Canada, Malaysia, South Korea, and Sweden. In addition to their consultancy services, they offer preparatory courses for IELTS, TOEFL, GRE, GMAT, and SAT. The client approached us with the goal of expanding their reach to prospective students and increasing enrollments in their courses.
With a substantial budget allocated for media buying, our focus was on maximizing the effectiveness of the campaigns to reach as many interested students as possible. To achieve this, our talented creative and copywriting team developed visually appealing ad creatives that stood out in a crowded digital landscape. These creatives were not only designed to grab attention but were also highly informative, ensuring potential students had all the key information they needed to engage with the content.
The results of our efforts were impactful. Axiom Education saw a noticeable increase in student inquiries and course enrollments. The improved engagement led to a significant rise in the conversion rate, demonstrating the effectiveness of the targeted campaigns and well-crafted visuals in attracting the right audience.
Unicampus Global Bangladesh
Unicampus Global Bangladesh, based in Banani, Dhaka, is part of the oldest education consultancy company in Nepal, serving students and educational institutions since 2001. They are recognized as experts in guiding students to pursue higher studies in Australia. When they began their operations in Bangladesh, they had no digital presence and needed a robust strategy to connect with prospective students and build their brand in a new market.
From the outset, we worked with Unicampus Global Bangladesh to create their website and social media channels from scratch, establishing a direct communication bridge with students. Our approach included crafting strategic content calendars to ensure consistent posting and fostering organic engagement with their target audience. Additionally, we designed and executed Facebook ad campaigns with compelling visuals and essential information to attract and convince students to use their services.
Within six months, our efforts yielded remarkable results. There was a significant rise in student inquiries and consistent engagement on the posts, which helped build credibility and trust. By focusing on cost-effective methods, we generated high-quality leads that resulted in a high conversion rate, positioning Unicampus Global Bangladesh as a trusted name in the education consultancy sector.
Study Link
Study Link, a leading study abroad consultancy, provides pathways for students in Bangladesh to pursue higher education in their desired universities in the US, Canada, Europe, Malaysia, and Dubai. Despite being a prominent name in the industry, the client lacked a strong digital presence and approached us with the goal of recruiting more students.
To address their needs, we developed a comprehensive strategy, starting with creating a website from scratch. The website was designed to provide students with accurate and easily accessible information on universities, application processes, visa requirements, courses, costs, scholarships, and more. Alongside this, we established and managed their social media accounts, crafting ad campaigns with visually appealing and informative content that resonated with prospective students.
Our targeted campaigns successfully generated a steady flow of leads each month, ensuring that resources were used efficiently while reaching the right audience. By combining website functionality with engaging social media campaigns, we created a streamlined digital ecosystem that enhanced the student experience and built trust in the brand.
In just a few months, Study Link experienced significant improvements in engagement, with a noticeable increase in student inquiries and interest in their programs. This approach enhanced their online presence and solidified their position in the competitive study-abroad consultancy market.
Zenith Study Abroad
Zenith Study Abroad is a new but rising education consultancy firm in Bangladesh that helps students navigate the complex process of selecting universities and completing visa applications. With destinations including the USA, UK, Canada, Australia, Malaysia, and more, the firm is quickly establishing itself as a trusted name in the industry. The client sought a complete digital marketing solution to enhance their visibility, engagement, and student acquisition. Within just six months, the strategies we implemented delivered remarkable results.
To meet the client’s goals, we created a professional, SEO-optimized website with a clean user interface (UI) and user experience (UX). The site was designed to be mobile-friendly and aligned with the brand’s color palette to ensure consistency. We developed SEO-optimized content for the website, including text that would help the brand rank organically at the top of Google search results, driving traffic and generating inquiries.
In addition, we set up and managed Facebook and Instagram accounts, establishing a direct communication line with potential clients and organically pushing content to followers. Monthly content calendars ensured consistent posting and allowed us to track the performance of posts. Our posting strategy was designed to address common questions prospective students have when choosing an education consultancy.
Our expert graphic design team created visually appealing content that showcased Zenith’s services while maintaining a consistent template across posts to build brand recognition. To maximize reach, we also ran regular Google and Facebook ad campaigns. Lastly, we trained the client’s team to interact effectively with students, creating a loyal follower base and welcoming online community.
The client was immensely pleased with the outcomes. Zenith Study Abroad experienced a significant increase in inquiries and engagement. The website, optimized for SEO, consistently ranked at the top of Google search results, bringing in substantial traffic. Social media channels saw a rise in post engagement, while advertising efforts resulted in regular phone inquiries and conversions. The streamlined communication channels gave the business a polished, professional image, setting it apart in a competitive market.
Wrapping Up
By delivering a complete digital marketing solution, we transformed our clients’ online presence and established them as key players in the education consultancy industry. From a professional, mobile-optimized website to engaging social media content and impactful ad campaigns, our strategies helped the clients accelerate their growth and build lasting brand value.
At Red Sparrow Digital, we go above and beyond to make sure all our clients are well-positioned for continued success in their respective industries.
