The restaurant and food industry in Bangladesh is one of the most crowded and competitive industries. Every business must build its brand from the ground up with distinct characteristics to set itself apart from the competition. It is also an industry that serves a large and diverse population. Thus, it is essential to meet a wide range of tastes and preferences to stand out.
At Red Sparrow Digital, we understand that food brands cannot leave a lasting impression without effective marketing. People from all backgrounds need to be reached through well-planned and impactful strategies to create a connection that benefits both the brand and its audience.
The following case studies provide insight into the clients we have worked with, the challenges we encountered, and the strategies we implemented to achieve meaningful results.
Kareem’s Dhaka
Kareem’s Dhaka, part of the renowned Kareem’s franchise that originated in 1995, has established itself in locations such as Kolkata, Mumbai, Lucknow, Abu Dhabi, and now Dhaka. Situated in Banani, a prime dining hub, Kareem’s Dhaka enjoyed steady foot traffic but needed a stronger digital presence to position itself as a premium destination for Indian cuisine in Bangladesh.
Our approach emphasized Kareem’s signature flavors, luxurious ambiance, commitment to authenticity, and distinct brand identity. A major element of the strategy was professional photography and videography. We replaced outdated phone images with high-resolution food photography and dynamic video content that showcased menu offerings and behind-the-scenes preparation. This not only improved brand aesthetics but also built trust by showing Kareem’s commitment to hygiene and quality ingredients.
To strengthen brand engagement, we curated a compelling social media presence on Facebook and Instagram. Through a mix of static visuals, motion graphics, and themed content for special occasions, Kareem’s Dhaka became more recognizable and appealing to its audience. High-performing campaigns, such as the Halloween promotion, showed the effectiveness of creative content in driving engagement.
We also used targeted Google and Meta ads to expand Kareem’s reach and drive conversions. These efforts ensured that the content was seen by the right audience, leading to increased foot traffic and online orders. Influencer marketing played a crucial role in building credibility as well. By collaborating with food vloggers with followings ranging from 10,000 to over 100,000, Kareem’s Dhaka gained exposure to a broader audience.
As a result of these efforts, Kareem’s Dhaka experienced a 200% increase in digital engagement, a substantial boost in social media reach and interactions, and higher customer visits both online and offline. The brand successfully solidified its position in Bangladesh’s competitive restaurant industry, standing out as a top choice for Indian dining.
Meat Church
Meat Church is an authentic BBQ restaurant in Banani, Dhaka, Bangladesh. Their social media presence was inactive and lacked engaging product content to attract customers.
We started by conducting a professional photoshoot of their entire menu, allowing customers to see the full range of offerings and make informed choices. Alongside this, we created high-quality food videos, which gained significant reach on social media. Behind-the-scenes footage of food preparation resonated with the audience, capturing their attention and building excitement.
Using these visuals, we developed dynamic, static, and motion-based content to highlight the menu. Consistent posting at peak engagement times, along with themed content for special occasions, kept their social media pages active and engaging. We also ran targeted Facebook and Google ads, reaching food lovers across Dhaka.
Our efforts led to a substantial increase in social media followers, engagement, and inquiries. The improved digital presence boosted conversion rates, positioning Meat Church as a top destination for BBQ enthusiasts in Dhaka.
Chefs Avenue
Chefs Avenue, a premium food court in Uttara, redefines the dining experience with a variety of cuisines, a dedicated kids’ play zone, and an immersive VR Experience Zone. As a new venture under InnStar Limited, a high-end real estate company, Chefs Avenue set out to establish itself as a go-to destination for food lovers while attracting vendors for its food stalls.
To support their launch, we developed a marketing campaign designed to build anticipation and position Chefs Avenue as a must-visit food destination. Our approach included producing high-quality static and motion content that highlighted the diverse cuisines, unique entertainment features, and vibrant ambiance.
We also collaborated with six popular lifestyle influencers to amplify the launch. They built excitement before the event, attended the soft launch while engaging their audiences in real time, and participated in the grand launch, exposing the brand to a vast online following.
Beyond influencer marketing, we managed social media content to connect with the target audience and drive engagement. A media buying strategy further expanded reach, attracting both visitors and potential food stall vendors.
These efforts led to a strong digital presence, increased brand awareness, and a surge in inquiries from vendors, contributing to a successful launch and a thriving food court atmosphere.
South Pole Coffee
South Pole Coffee serves premium-quality coffee, cold beverages, pastries, and snacks while offering customers a scenic view of the city. It is located in Uttara, Dhaka, Bangladesh.
Before launching our marketing efforts, we conducted a thorough analysis of their social media presence. We developed a refined color palette and typography that aligned with the brand’s identity, creating a visually appealing and recognizable look.
To increase brand activity online, we implemented a strategic content plan, posting consistently at peak engagement times. High-quality visuals, engaging captions, and creative storytelling helped capture attention and encourage interaction. We also actively responded to customer inquiries and comments, strengthening connections with the audience.
As a result, South Pole Coffee experienced a significant boost in its social media presence. Engagement rates increased, with more interactions on posts, comments, and shares. The refined branding helped enhance recognition, making the café a go-to destination for coffee lovers. Their follower count grew steadily, expanding their reach to a wider audience.
Through a well-planned digital approach, South Pole Coffee strengthened its position in a competitive market, attracting both new customers and repeat visitors.
GapShap
GapShap Berlin, an authentic Indian restaurant, brings the rich flavors of India to Germany’s capital. When they launched, they needed a strong brand identity and a digital presence to connect with local customers.
We started by designing a distinctive logo and building a cohesive visual identity. From there, we developed a website featuring high-quality images of their dishes, making sure the design reflected the brand’s aesthetic with carefully selected colors and fonts.
To expand their reach, we managed their social media presence, producing visually engaging static and motion content. We also optimized their online visibility through SEO so customers can easily find them on search engines and maps. And our strategic media buying campaigns helped target the right audience in Berlin.
As a result, GapShap saw increased social media engagement, more customer inquiries, and a rise in overall revenue.
Ruhanee
Ruhanee is a new restaurant specializing in Indian cuisine, with a particular focus on biryani. For its launch, we developed a creative strategy and designed the logo and brand guidelines to establish a strong visual identity.
Our graphic design team crafted a cohesive branding approach, presenting a detailed brand guideline that covered typography, font pairings, color palette, logo variations, and their proper applications. The guidelines outlined dimensions and placement to ensure consistency across all visual content.
This foundation set the tone for Ruhanee’s brand identity, providing a clear reference for the entire team. With everyone aligned on the visual direction, the brand could maintain a unified presence across all platforms.
Wrapping Up
Through a strategic digital marketing approach, we strengthened our clients’ presence in the restaurant and food industry. From professional, mobile-optimized websites to engaging social media content and effective ad campaigns, our strategies helped them grow their businesses and build lasting brand value.
At Red Sparrow Digital, we are committed to positioning our clients for long-term success in the food industry, ensuring they stand out in a competitive market.
