Preparing for 2025? As a digital marketing professional, it’s essential to know the upcoming marketing challenges. Keep reading this blog to be informed and stay ahead of the curve! Let’s look at some of the trends so you can set new objectives for the year, as well as a key strategy for brands and businesses to meet rising demands - outsourcing.
1. Human Touch
We’re entering an era of “AI Fatigue,” supported by the response to the 2024 Spotify Wrapped, where many users expressed on X (formerly Twitter) that the hyped feature was “disappointing” and felt it was created using AI. Human beings now want back a human touch in the content they consume.
There have also been reports that Google’s algorithm can detect AI-written content on websites and blogs. If your content is flagged as “bot activity,” it could lower your website’s SEO rankings. This indicates it’s time to hire real creative professionals who know how to create magic with words.
Now that OpenAI has rolled out its monthly $200 plan for ChatGPT Pro, we might see more employers trying to shift to hiring content writers at a reasonable price. And where can they find those? Companies are looking into outsourcing such jobs to Bangladesh. This will be discussed in more detail later in this blog.
2. Quantifiable Results
We’ve all heard of the term KPI. A Key Performance Indicator (KPI) is a measurable value that shows how effectively an employee, department, or company is achieving its business objectives. This concept has been around for many years, so why is it on this list?
More and more companies are becoming organized, and their strategies are becoming results-based. Who is doing the job or how they’re doing it is important, but if they’re not producing results, the client is not impressed. As the workforce expands and hiring employees through platforms like LinkedIn becomes easier, companies are focused on finding the best talent that delivers measurable results. Keeping track of media spending has become a priority, as investors want to see returns on marketing funds.
With more tools available at your fingertips, take a proactive approach. Keep experimenting until you find methods that yield optimum results.
3. YouTube’s Shopping Features
Did you know that 62% of viewers in the UK acknowledge that YouTube influences their purchasing decisions? This makes it the perfect time to utilize YouTube to expand your audience.
Shopping Collections is a new feature introduced in April 2024, allowing creators to curate and showcase their products. These collections appear in a creator’s product list, Store tab, and video descriptions. They can be easily created and edited using the YouTube Studio app on a mobile phone.
By the end of 2024, YouTube’s shopping features have gained significant traction. By 2025, it is predicted that more creators will use them to sell products from brands they partner with or their own product lines. So, take the time to familiarize yourself with these features now to maximize your revenue potential on YouTube.
4. Short Form Video Content
To match the power of TikTok’s short-form content, Instagram introduced Reels, and YouTube introduced Shorts. Clearly, these companies understand the changing consumption patterns. It’s time to grab your friends, hop in front of the camera, and start publishing 15-second videos to promote your business!
Livestreaming on platforms like Facebook, Instagram, or Twitch is another great way to engage with your audience in real time and sell products. This type of content feels raw and authentic, which ties back to the aforementioned human touch point, making it even more appealing to viewers.
5. In-House Content Creators
We’re seeing a rise in behind-the-scenes content from brands, both big and small. Many of these feature employees participating in Instagram trends, showcasing a sense of humor that effectively targets Millennials and Gen Z online. These videos often include employees lip-syncing to songs or movie dialogues or using any trending audio on Instagram. This approach is a great way to highlight company culture, promote the business, and engage with a younger audience through humor.
This trend gained popularity in 2023 and shows no signs of slowing down. It’s time to hop on the bandwagon and hire a social media person in-house. Let them annoy your employees just enough to capture the fun, authentic content that will resonate with your audience!
6. Inclusivity
The rise of POC characters in mainstream content is impossible to miss. Companies are receiving praise for their media representation of minority groups, and inclusive content is proving to be an effective way to capture attention and reach a wider audience. But when the team behind the scenes reflects the diversity you seek in your customers, you can connect with an even broader and more diverse audience.
A diverse marketing team means bringing together people from various backgrounds. These professionals can provide cultural insights that would otherwise be inaccessible. This diversity allows the output to accommodate a wider range of perspectives, making it more relatable. To achieve this, consider exploring outsourcing options at reasonable prices. The benefits of outsourcing will be discussed in detail in the next section. Keep reading!
Outsourcing to Bangladesh
We’re in an era of globalization, where collaboration and partnerships with companies worldwide are not just trends but necessities for survival in a competitive market. Gone are the days when businesses only competed locally. Aiming for global reach should be one of your top priorities if you’re an ambitious business owner.
Countries like India, the Philippines, and China have been popular outsourcing destinations for years. However, due to competitive wages and rising digital literacy, Bangladesh is emerging as a strong contender in the outsourcing market. Now is the perfect time to tap into Bangladesh’s growing talent pool and take advantage of its cost-effective, skilled workforce.
1. Save Money
Running an office team involves numerous expenses, including rent, electricity, utilities, furniture, desks, chairs, air conditioners, and office perks like snacks and tea. On top of these costs, managing an office is no easy task. You also need to hire managers to ensure everything runs smoothly.
By outsourcing your marketing operations to a digital marketing agency in a developing country, you can benefit from significantly lower wages while still gaining access to skilled professionals. This allows you to focus on your core business operations without the stress and expense of maintaining an in-house team.
2. Easier Organization
When you outsource to an agency, you don’t have to worry about managing them directly. If your small local team is overwhelmed with current tasks, outsourcing to a new team can help lighten the load. Simply outline all required content and deadlines in a contract, and the agency will design and execute a full-fledged campaign to meet your objectives.
This approach helps you to manage workloads efficiently without taking on more full-time staff or paying overtime. Additionally, you can benefit from round-the-clock services due to time zone differences. This ensures your operations keep running smoothly even outside regular office hours.
3. Diverse Audience
International migration has significantly increased over the past five decades. It is more crucial than ever to understand diverse markets. There’s no denying the influx of immigrants to countries like the UK and the US from the Indian subcontinent.
Partnering with a digital marketing agency in Bangladesh provides valuable insights from a country with a similar cultural background. Their experts bring niche marketing strategies and unique perspectives that are difficult to find elsewhere, helping you connect more effectively with diverse audiences.
Wrapping Up
The trends discussed in this blog will give you an edge over your competitors. But you can go further by hiring a digital marketing partner in a developing country like Bangladesh. This allows you to access skilled professionals while significantly reducing costs. With competitive pricing and unique cultural insights, you can achieve your marketing goals efficiently, often at a fraction of your original budget. Embrace the upcoming trends with open arms to set your business up for success in 2025.
