Bangladesh offers competitive wages in almost all of its industries. Due to the low cost of living and enormous population, digital marketing services' wages are relatively low.
The country is also experiencing a rise in digital literacy. The newer generations are now adept at using technology. The workforce has increasing access to resources such as YouTube, Coursera, Udemy, Skillshare, Khan Academy, and more. This has led to thousands of small and large digital marketing companies in Bangladesh vying for the attention of international clients.
Now is the best time for you to tap into this booming workforce and get the best deal. But how would you know which company is the right fit for you? The following section will look into that in detail.
4 Factors to Consider When Hiring
The search for the right company doesn't have to be hard. To help, here are four important aspects that every competent remote digital company should provide. If the company you’re researching offers these qualities and resources, you can feel reassured that you’re in good hands.
1. 360 Marketing Team
A balanced team with professionals from diverse departments is essential for achieving optimal marketing. Each role is unique, and contributes to the overall success of a project. The team must include:
- Web Developers: Build glitch-free websites that function smoothly.
- SEO Specialists: Improve your website's visibility on search engines like Google and Bing.
- Video Editors: Create high-quality video content for social media using tools like Adobe Premiere Pro and After Effects.
- Content Writers: Write SEO-optimized copy for ads, blogs, and website pages to represent your services accurately.
- Graphic Designers: Produce visually engaging designs using Adobe Illustrator and Photoshop.
- Strategists: Develop innovative ideas and create marketing campaign plans aligned with your goals.
- Data Analysts: Measure performance to update strategies.
- Client Servicing Executive: Serves as the main contact, handles client briefs, and remains available for content-related needs.
Apart from the aforementioned roles, there are also other ones that contribute to the success of the team. Each department works together and depends on one another to function well. This unified approach helps align all parts of your marketing strategy and supports achieving your goals.
2. Good Client Base
An experienced marketing company will typically have a portfolio on its website showcasing work completed for previous clients. Here are aspects you must look for:
- Industry Range: A company with sufficient experience will have a portfolio that includes work for clients from various industries, such as fast food, education, beauty, healthcare, fitness, automobile, and more. This provides proof of their ability to adapt to different fields.
- Client Size: Past work with small, medium, or large businesses shows their ability to handle projects of different scales and complexities.
- Case Studies: Detailed case studies in their portfolio highlight the campaigns they have designed and the outcomes achieved. These examples will tell you how their strategies can yield amazing results.
- Reputation of Clients: The credibility of their previous clients reflects the company’s quality of work and professionalism. Collaborations with renowned businesses further validate their expertise.
- Retention Rate: A history of long-term client relationships can prove they can deliver reliable results and build trust over time. This is an indicator you shouldn’t miss if you’re seeking long-term partnerships for your business.
By analyzing their client base, you gain insights into the company’s resources, scalability, and knowledge.
3. Company Structure
Structure is an often overlooked aspect. However, it is crucial for ensuring proper delivery of content and meeting deadlines. The company structure involves two aspects: organizational hierarchy and the physical workspace.
Organizational Structure:
- Departments should have designated heads responsible for keeping their teams on track.
- Department heads set KPIs and ensure that teams deliver what is required by the end of the day.
- There must be accountability. If errors occur, the head should identify and address the issue at its root.
- This structure helps ensure that monthly tasks are completed and the overall goal is achieved.
- Leaders also play a role in resolving conflicts within or between teams.
Physical Structure:
- The physical workspace and conditions are maintained.
- An efficient and well-managed office should have chairs, desks, air conditioning, and personal laptops or computers.
Employing a company with a strong structure reduces the likelihood of delays or violations and supports efficient workflows.
4. Good Communication
Communication is a vital skill when looking at outsourcing services, especially to companies outside the continent. And there are two important aspects of communication to consider when evaluating a company:
Language and Interpersonal Communication:
- The contact person at the company with whom you share your briefs should have strong communication and language skills.
- If the team does not understand your language, miscommunication can occur.
- Miscommunication in client briefs can result in content that fails to meet your goals, wasting time and resources.
- Poor communication may also lead to conflicts that harm relationships with industry contacts.
Communication Tools and Accessibility:
- The company should have the ability to use tools such as gmail, Google Meet, WhatsApp, Microsoft Teams, or Telegram for smooth communication across distances.
- They should also provide work phone contacts for accessibility if staff members go outside the Wi-Fi range.
Good communication is critical to your marketing support. A team that understands your language, whether a native dialect or English, helps avoid confusion and supports clear collaboration.
Wrapping Up
Bangladesh is home to many digital marketing companies with many of the qualities discussed above. However, finding the right fit depends on how well the company aligns with your marketing goals and budget.
Take the time to request quotes, explore their portfolio, and review their Google ratings. If the remote marketing digital company meets your expectations, you’ll have access to a professional team, creative solutions, and services tailored to your business needs. Partnering with the right company can simplify your marketing efforts and help you confidently achieve your goals.
