Chefs Avenue, a concern of InnStar Limited, is a food court in Uttara, Dhaka, with a wide range of food brands and cuisines, from traditional Bengali dishes to Chinese and Korean flavors. Its prime location in a popular shopping mall provides an advantage, but location alone does not guarantee foot traffic. A strong launch was essential to establish it as a go-to food destination in Bangladesh. This is where Red Sparrow Digital stepped in.
As one of Bangladesh’s leading digital marketing agencies, Red Sparrow Digital specializes in helping businesses thrive through innovative strategies. For Chefs Avenue, influencer marketing played a key role. Our experience in the food and restaurant industry gave us the insight and resources needed to make the launch a success.
Our objective was to reach the right audience with a distinctive marketing approach. To create buzz, we collaborated with well-known influencers to draw crowds and generate excitement. Read on to see how we successfully executed a high-impact launch.
Objectives
- Generate excitement leading up to the grand launch
- Execute a high-impact influencer campaign
- Run targeted Facebook ads to maximize reach and engagement
- Secure vendors and food brands to fully stock the food court before launch
- Organize events to build anticipation and attract attention
Results
- Significant growth in social media followers and engagement within three months
- A cohesive brand presence through strategic content marketing
- A surge in inquiries via phone calls and social media messages
- A well-attended grand opening featuring prominent influencers
- Established Chefs Avenue as a premium food destination in Dhaka
Closer Look At Our Successful Strategy
When the client first approached us, they had no online or physical presence. We had to build everything from the ground up. To tackle this, we developed a marketing strategy that combined online and offline efforts to boost brand visibility, attract vendors to the food court, and create excitement ahead of the launch. A key component of our approach was an influencer marketing campaign that generated significant buzz for the soft launch.
Social Media Content & Ads
One of our first tasks was to create official Facebook and Instagram pages. The content on these platforms was carefully crafted to reflect the brand’s identity and highlight the benefits for vendors looking to establish their presence in the food court. We showcased the exceptional quality of the space, services, and ambiance through engaging visuals and motion videos while providing clear, accurate information to make it easy for potential vendors and customers to connect.
The motion videos and static visuals were vibrant, engaging, and aligned with the brand’s image. Our goal was to build awareness through dynamic content that stood out in the crowded social media landscape.
To further increase the reach and engagement, we utilized targeted Facebook ads, which played a crucial role in vendor acquisition and increasing social media interaction. These strategic efforts improved visibility, attracted vendors to the food court, and laid the groundwork for a strong and credible brand presence.
Influencer Campaign
Influencer marketing has proven to deliver strong returns and was the perfect approach for launching a lively food court in a prime location. We carefully selected lifestyle influencers from Instagram, Facebook, and TikTok, ensuring they aligned with the brand’s identity. To maximize impact, we analyzed their engagement rates to confirm genuine audience interaction and planned a campaign that would make the most of each collaboration.
We partnered with six influencers, a mix of emerging and well-known personalities, to create a balance of fresh and familiar faces. Each influencer crafted content in their unique style and shared it with their audience. With nearly 100,000 followers per influencer across platforms, the campaign targeted a combined audience of approximately 600,000.
The influencers generated excitement by promoting the soft launch, sharing details about the food court, and going live on Instagram from the venue. Their live sessions attracted significant engagement, with viewers asking questions and expressing interest in visiting. This campaign positioned Chefs Avenue as a must-visit destination for great food and an enjoyable experience.
360 Marketing Support
We handled photography and videography to create compelling content that highlighted the food court’s key features, including its location, décor, interiors, diverse food options, kids' play zone, and VR Experience Zone.
Our support extended to print marketing, where we designed billboard posters placed strategically in high-traffic areas across Dhaka. We also introduced caller tune ads, where an ad for Chefs Avenue would play when someone called a Banglalink number.
To attract more visitors, we organized a spring event to celebrate the new season. Vendors offered discounts, free mehendi designs, and other promotions to engage customers and create a lively atmosphere.
Wrapping Up
Chefs Avenue’s successful launch is a testament to the power of a well-executed marketing strategy. Through a combination of social media optimization, influencer collaborations, targeted Facebook ads, and strategic vendor acquisition, we generated significant hype and gathered a strong audience for the food court’s grand opening.
By setting up and optimizing Chefs Avenue’s social media profiles, we created a dynamic online presence that increased engagement and built credibility. Our influencer campaign and compelling content strategy attracted vendors, increased foot traffic, and established the venue as a go-to destination for corporate meetings, social gatherings, and family outings. Daily inquiries grew substantially, reinforcing Chefs Avenue’s position as a leading name in Bangladesh’s food sector.
The success of our influencer-driven approach has further strengthened our confidence in delivering impactful strategies to more clients in the future. At Red Sparrow Digital, we remain committed to helping businesses grow and thrive in competitive markets.
