The healthcare sector in Bangladesh has faced persistent challenges such as inadequate infrastructure, understaffing, insufficient funding, and outdated service models. However, there has been a notable push towards digital transformation, supported by the nation's vision for Digital Bangladesh. This digital shift has shown promise in addressing many gaps.
Healthcare tech startups have emerged in some key areas including telemedicine, appointment scheduling, preventative healthcare, emergency response, pharmacy delivery, mental and female health, maternity health, and comprehensive health services.
Government support for the ICT industry has been crucial in enabling these advancements, providing entrepreneurs with the opportunity to address existing inadequacies in the healthcare sector. While the health tech sector in Bangladesh is still in its early stages, it shows potential for significant growth and stabilization over the next decade.
However, concerns about the lack of regulation and its potential risks to citizen rights and patient data privacy highlight the need for proper regulatory frameworks. Overall, the rise of healthcare technology in Bangladesh offers immense potential for improving service delivery, enhancing efficiency, and driving data-driven decision-making, with advanced concepts poised to further accelerate this transformation.
About Surecell Medical BD Limited
Surecell Medical BD Limited is committed to transforming healthcare through innovation, expertise, and compassionate care. As a premier medical service provider, Surecell is at the forefront of advancements in medical technology and personalized treatment solutions.
Surecell's team comprises highly skilled and experienced medical professionals who strive to set new benchmarks in medical care and diagnostics. Equipped with state-of-the-art facilities and the latest technologies, they deliver precise diagnoses and effective treatment plans tailored to each individual.
Surecell Medical goes beyond being just a healthcare provider; it positions itself as a dedicated health partner. The mission is to enhance lives by offering world-class medical services that prioritize patient well-being. Whether it is routine check-ups, advanced medical procedures, or expert advice, patients can trust Surecell to provide unwavering support at every step of their healthcare journey.
In 2019, SureCell BD wanted to enhance its online presence and boost its revenue. They came to Red Sparrow Digital (RSD) and chose our digital marketing packages to grow their business. Before partnering with us, SureCell BD had a substantial offline marketing budget, but they decided to invest half of it into online marketing with RSD. This decision turned out to be a game-changer for their business.
Initial Steps
We at Red Sparrow Digital (RSD) began our journey with SureCell BD by redeveloping their existing website. The new site was designed to be user-friendly, visually appealing, and informative, making it easier for potential patients to find the information they needed and book appointments. This strategic move aimed to attract and engage visitors effectively.
Video Content Creation
We developed various content for SureCell BD, including static and generic content that provided valuable information about the clinic’s services. This content was regularly updated and shared on social media platforms, keeping the audience engaged and informed.
Our expertise in motion static images, graphics and video editing played a crucial role in the clinic's growth. We created dynamic motion graphics and high-quality static images to make content visually appealing and engaging.
Our video editing showcased patient testimonials and service demonstrations, building trust and credibility. This comprehensive approach ensured that the ads effectively reached and resonated with the right audience, resulting in higher engagement and conversions. This targeted approach ensured the ads reached the right audience, increasing engagement and conversions.
Facebook Marketing and Campaigns
Next, we focused on Facebook marketing, creating targeted campaigns that reached a wide audience. These campaigns included Messenger and call options, providing a convenient way for potential patients to contact the clinic directly. This approach significantly increased the number of inquiries SureCell BD received.
Review Videos
One of our standout strategies was creating review videos. We filmed these videos with patients from their homes, featuring them sharing their favorable experiences with SureCell BD’s services. These authentic reviews helped build trust and credibility among potential patients.
COVID-19 Challenges
The COVID-19 pandemic posed a significant challenge for SureCell BD. Due to the lockdown, the clinic had to close for 6-7 months. Despite this setback, our digital marketing efforts ensured SureCell BD remained visible and engaged with its audience online. This continuous engagement kept the clinic at the forefront of the mind, even during the closure.
Service Diversification
Initially, SureCell BD only offered orthopedic services. However, our successful marketing campaigns led to increased demand and inquiries for other medical services. Recognizing this opportunity, the clinic decided to diversify its services by opening new departments, including physiotherapy, sports medicine, and regenerative medicine.
We managed the marketing for these new departments, creating tailored campaigns that highlighted the clinic's benefits and expertise. This approach attracted a broader patient base and positioned SureCell BD as a comprehensive healthcare provider.
Remarkable Growth
The results of our digital marketing strategy were impressive. Within a year, SureCell BD’s business grew by 300%, achieved with just half of its previous offline marketing budget. The clinic’s monthly revenue surged by 200%, showcasing the effectiveness of our tailored approach.
Targeted Social Media Advertising
Our targeted social media advertising played a crucial role in this growth. We reached potential patients with ads utilizing Facebook, Instagram, and YouTube, which were carefully crafted to highlight the clinic’s expertise, patient testimonials, and the benefits of their services.
Continuous Improvement
We continuously monitored campaign performance and made necessary adjustments to improve results. By analyzing data, identifying trends, and optimizing strategies accordingly, we ensured that SureCell BD’s marketing efforts remained effective and relevant.
Enhanced Patient Experience
Our digital marketing strategies not only brought in more patients but also enhanced their overall experience. The new website made it easier for patients to find information and book appointments. The review videos provided real-life testimonials, building trust and confidence in the clinic’s services. The convenience of contacting the clinic through Messenger and calls streamlined the communication process.
The Final Outcome
SureCell Medical BD Limited’s collaboration with Red Sparrow Digital yielded outstanding results. Despite the challenges posed by the COVID-19 pandemic, our comprehensive digital marketing strategy transformed their business trajectory.
- Within a year, using half of their previous offline marketing budget, the business increased by 300%, and monthly revenue surged by 200%.
- Our effective strategies helped SureCell engage with 40%- 60% of its clients on social media through DMs, mentions, and reviews.
- Our personalized social media campaigns led to 89% ROI and a 40% increase in revenue for SureCell.
- Website redevelopment and targeted social media advertising significantly boosted online visibility and engagement.
- Expanded services to include physiotherapy, and regenerative medicine, attracting a broader patient base.
- Dynamic content creation, including testimonial videos, built trust and credibility among potential patients.
- Integration of Messenger and call options in Facebook campaigns increased inquiries and appointment bookings.
Future Prospects
With our continuous support, SureCell BD is well-positioned for future growth. They plan to expand their services further and reach more patients. Our proven digital marketing strategies will play a vital role in achieving these goals. SureCell BD’s success story is a testament to the power of effective digital marketing in transforming businesses.
Wrapping Up
SureCell BD’s partnership with Red Sparrow Digital has been a remarkable success. By shifting from offline to online marketing and leveraging RSD's expertise, the clinic achieved significant business growth. The comprehensive digital marketing strategy, including website redevelopment, Facebook marketing, content creation, and review videos, drove substantial improvements in visibility, engagement, and revenue.
The story of Surecell Medical BD Limited highlights the importance of adapting to digital trends and utilizing targeted marketing strategies. It showcases how a well-executed digital marketing plan can transform a business, even in challenging times like the COVID-19 pandemic. SureCell BD’s success serves as an inspiration for other businesses looking to enhance their online presence and achieve remarkable growth.
