Thai Medi Xpress serves as an official, trusted healthcare partner of Bumrungrad International Hospital, one of Thailand's leading private hospitals. Since 2018, it has operated as a referral office in Dhaka, Bangladesh, connecting patients with world-class medical care. Their team of experts support patients with every step of their journey, from appointments and treatment plans to visa processing and post-treatment follow-ups.
The client approached us to expand their reach to potential clients across Bangladesh. After conducting in-depth research into the medical tourism sector, we developed a strategy to meet all their requirements. Continue reading to learn more!
Objectives
- Establish the brand as a leader in the medical tourism industry in Bangladesh.
- Develop a user-friendly and informative website from scratch.
- Drive traffic to the website and improve search engine rankings through SEM.
- Publish insightful blogs to highlight expertise in the field.
- Target higher-income audiences to generate qualified leads.
Results
- Digital strategy achieved a 93% growth within six months.
- Social media engagement saw a 182% rise.
- Website rankings improved, resulting in higher traffic.
- Improved social media followers and brand credibility.
- Boosted customer satisfaction and retention rates.
Closer Look At Our Successful Strategy
We started by analyzing the unique challenges of the medical tourism industry. When the client approached us, they had no digital presence. Our initial task was to establish a robust online footprint by creating a website and social media accounts. We aimed to position Thai Medi Xpress as the go-to solution for Bangladeshi patients seeking treatment at Bumrungrad Hospital. To achieve this, we developed a strategy that included SEO optimization, targeted ad campaigns, and the creation of high-quality, engaging content.
SEO & Website Development
A website is undeniably the face of any business. Our web team created one from scratch that was both PC and mobile-friendly, featured the right brand color palette, easy-to-read fonts, and provided all the essential information potential clients needed to guide them through the marketing funnel. The website content was SEO optimized to ensure it ranked high in Google searches, making it easy for anyone seeking first-class medical treatments abroad to find the website.
The result was a highly effective and functional website that not only attracted significant traffic but also ranked well on search engines, driving a steady stream of inquiries and converting visitors into loyal clients.
PPC Campaigns & Blogs
Building a seamless website was just the beginning; we needed to strategize further to overcome the challenge of driving organic and paid traffic. To address this, we implemented targeted PPC campaigns through Google Ads and published informative blogs. These efforts ensured that anyone searching for medical travel to Thailand could easily find and access the website, significantly increasing traffic.
Our blog strategy focused on creating easy-to-understand, information-rich content that highlighted Thai Medi Xpress’s expertise and unique benefits. These blogs not only educated readers but also included backlinks directing potential customers to the website. Combined with the precision targeting of Google Ads, this approach expanded the brand’s reach, generated more leads, and drove higher conversions.
Social Media Management & Ads
Social media played a pivotal role in Thai Medi Xpress’s marketing strategy. Ensuring that targeted ads resonated with the audience was crucial. We began with a variety of visually engaging content such as carousels, dynamic ads, reels, and stories. The content addressed fundamental questions potential clients might have: the procedures offered, estimated timelines, points of contact, and more. This initial approach provided clarity and encouraged engagement.
Recognizing that the services were tailored for higher-income individuals, we implemented ad targeting that focused on high-net-worth demographics. This included narrowing down audiences by income brackets, luxury spending habits, and interests aligned with premium healthcare services. Our ad copy and visuals emphasized quality, exclusivity, and the world-class treatment available at Bumrungrad Hospital.
The content was strategically designed to address every concern of potential patients, while the premium messaging reinforced the brand's positioning as a trusted, premium healthcare solution. This dual approach effectively captured the attention of both aspirational and high-income audiences, generating quality leads.
Wrapping Up
Thai Medi Xpress's journey to becoming a trusted name in medical tourism for Bangladeshi patients demonstrates the impact of a well-executed digital strategy. From developing a user-friendly website and optimizing it for SEO to launching targeted Google Ads campaigns and creating engaging social media content, every effort was aligned with their objectives to maximize visibility and drive results.
Our strategic approach increased patient inquiries by 93% within three months and boosted social media engagement by 182%. By targeting high-net-worth individuals through tailored messaging and premium content, we helped Thai Medi Xpress connect with their ideal audience, making them a go-to healthcare referral partner for Bumrungrad Hospital.
