Unique Dream Consultant (UDC) is a professional education consultancy firm in Bangladesh dedicated to simplifying the process of course selection and paperwork. They have helped countless students in Bangladesh fulfill their dreams of studying abroad at prestigious universities in the USA, UK, Canada, Australia, and beyond.
Red Sparrow Digital, a leading digital marketing agency in Bangladesh, is committed to helping businesses in every industry succeed through dynamic strategies. Our experience with former clients in the education consultancy industry has equipped us with the knowledge and expertise needed to drive success for our clients.
UDC approached us to enhance their online visibility and attract more prospective students. We developed a tailored marketing strategy aligned with their objectives, leading to outstanding results. Keep reading to learn how we achieved this success.
Objectives
- Expand recognition of the consultancy firm across Bangladesh.
- Reach and connect with students interested in pursuing higher education abroad.
- Produce engaging and easy-to-understand content for social media platforms.
- Encourage more students to reach out for consultancy services.
- Position the firm as a leading education consultancy firm in Bangladesh.
Results
- Increased audience reach on social media.
- Improved lead generation success rate.
- Enhanced brand trust and visibility through targeted social media advertising.
- Established a cohesive and refined brand perception both online and offline.
Closer Look At Our Successful Strategy
After conducting in-depth research, we developed a campaign designed to achieve all objectives within a reasonable budget. We started by managing social media platforms to address incoming inquiries promptly and professionally. To further build credibility, we strategically showcased testimonials that highlighted the success stories of previous students. Additionally, we ran targeted Facebook ad campaigns to connect with the right audience and maximize outreach. To enhance the campaign's effectiveness, we provided printing and branding material support, ensuring consistent brand messaging across all channels for a stronger overall impact.
Social Media Marketing
Creating a community where confused students feel supported and guided toward their future is vital in the education consultancy industry. This was our goal with social media. Our strategy involved developing monthly content calendars to ensure posts were published consistently and their performance tracked effectively. We created engaging social media posts tailored to resonate with the target audience, fostering meaningful and consistent interaction.
To address common concerns, we compiled a list of potential student inquiries and used informative social media posts to provide clear answers. This simplified the application process, making it less daunting and more approachable. As a result, engagement increased as students felt understood and supported. We successfully built trust and opened a direct line of communication with the students.
Video Editing and Graphics
Our video team crafted captivating social media content that stood out amidst the overwhelming stream of online posts, grabbing the attention of the target audience. Additionally, we curated video testimonials from UDC’s previous clients to show their positive experiences. The visual static content, paired with relatable success stories, established Unique Dream Consultant as a professional firm deeply invested in the future of its students. The heartfelt reviews from clients enhanced the firm's credibility and the outcome was a positive brand perception.
Facebook Ad Campaigns
We strategically boosted static and video posts to target the right audience, resulting in a substantial increase in followers, engagement, and inquiries from prospective students. These ads expanded UDC’s reach, making it a go-to name for aspiring students seeking educational consultancy. The campaigns were optimized to ensure maximum visibility while maintaining cost efficiency, leading to impressive results in just a few months.
ATL Marketing
To complement our digital strategies, we developed a range of offline branding materials for promotional purposes. This included designing flyers, brochures, cups, diaries, and other stationery, as well as visiting cards, memos, ID card neck straps, and more. These materials were thoughtfully designed to ensure consistent brand messaging across both online and offline channels.
By maintaining uniformity in design and messaging, we created a cohesive brand perception that resonated with all audiences. This approach strengthened the professional image of the brand and widened its reach by targeting both online and offline audiences. The result was a strong and reputable brand presence that connected effectively with a diverse audience.
Wrapping Up
Through compelling video content, strategic social media management, and targeted Facebook ad campaigns, Unique Dream Consultant successfully established a strong and trusted brand presence in the highly competitive education consultancy sector. The integration of online and offline marketing efforts significantly expanded its reach, increased student inquiries, and enhanced the brand’s credibility. These efforts established UDC as a standout firm that genuinely cares about shaping the future of its clients.
